Updated: Apr 1, 2018
What are the SEO secrets to keeping up in 2018?
What do your future customers type in when they’re Googling your products or services?
Fast forward 0.12 seconds to that giant list of Google results: does your website come up in the first page when they search those key words? Or is the competition’s online presence stealing your thunder?
Maybe you’re nowhere near page one, and you’re just not getting seen at all (cue: sad emoji)…so what can be done?
Right now there is a myriad of marketing options available to businesses. Between paid Facebook ads, Google AdWords, hashtags, Instagram influencers, and mainstream advertising, it’s hard to know how far your marketing dollars will go (or if they will reap any results at all).
To make matters worse, Google is getting smarter. A simple smattering of key words in your headings and body text just isn’t going to do it anymore. So what’s the secret to getting ahead and getting seen in 2018?
1. Content - but not just any content…
Google likes fresh and regular content on your website…but not just any content.
Back in 2010 businesses could get away with crap articles - as long as the piece had something that resembled sentences and the keywords were mentioned enough times. In 2018 Google recognises content that’s been written by a robot, or by someone who doesn’t speak English good (thanks, Trump). You could pay 1c per word and get content, but there’s a strong chance it might not be written by a human, or if it is, English may not be their first (or second) language.
Quality content not only makes Google happy, but it makes your future customers happy.
Quality content engages your target market, helping your brand awareness.
Quality content is cohesive and less prone to errors, which gives you credibility.
Quality content gets shared, and Google recognises when the crowd approves and this helps with your overall ranking too.
A blog is a great way to ensure you have engaging and sharable content on your website - and if you tick these boxes, Google is going to start noticing!
2. Words - enough, but not too many…
Let’s keep going along these same lines: Google wants to know you have a website presence that’s substantial, enough to be of interest to the people punching in those particular keywords.
But as a person, no one wants to be reading essays on websites, especially when 81% of web browsing is done on mobile platforms (when a page full of text comes up on a mobile, be honest: do you sometimes die a little inside?!).
Every word needs to hold its own weight. You can do this yourself, but it may take you away from the essential operations of your own business. A trained Copywriter and SEO writer is especially equipped to use words under these circumstances, and to make sure your message and call to action are still communicated clearly.
‘No Activity’ is an excellent series, but a very poor management strategy as far as your website goes.
Google can tell when you haven’t been giving your website any TLC, and it starts to penalise you for it. On the other hand, it can tell when you’ve been tinkering, or nourishing, your site through updates, additional content, or fresh copywriting, and this will improve your ranking over time.
Content, words, activity - it all points back to one thing: a skilled copywriter at the helm of your web content. In 2018, if you want to be seen on Google, it’s time to genuinely consider your content needs with the evidence in mind. To discuss content packages and other aspects of my writing service that get your business noticed, give me a call today, or download the Rate Card and check out our General Business Package today
0477 525 127