Any health provider worth their salt will be able to sum up the basic idea of person-centred practice. But have you thought about how that applies to your website?
Basically, a person-centred approach means the user is at the centre and treated first as a person - not a diagnosis, a dollar, or a disability. If you’re not used to health speak, a quick Google search will give you loads of info on the subject, but here’s the headlines:
Support the person to be involved in their own decisions
Understand the person’s experience and background and let this guide your decisions
Remain flexible and personalise care as much as possible
Keep the main focus on what they can do: work with the person’s strengths - not just what they need help with
Essentially, a person-centred approach is about knowing the person, and using that knowledge to guide our interactions with them in a healthcare context.
But how is your online presence any different?
Instead of thinking about the person-centred approach as purely a framework for healthcare, what if you took this approach to your health website and marketing?
Here’s the same words, but in the context of your website, not your clinic:
Support the person by making your online user experience (UX) clear, simply and easy
Understand the person’s experience and background and let this guide your content decisions - not just what you think they should hear or read
Remain flexible and personalise the UX as much as possible by delivering content and functionality relevant to different kinds of users
Keep the main focus on what they can do: say goodbye to ‘fluff’ and keep content action-focused and directive
It may seem like a strange application of the principles of person-centred practice… or does it?
Right now, more than ever, people are interacting with your practice, clinic or service online. The world of #digitalhealth is no longer on the distant horizon, it’s under our feet - which means we ignore the imperative to engage with health consumers online at our own peril.
How to make your website person-centred:
Start by taking a step back and thinking about the purpose of your website. Why do you have one? What should it do? And what do you want people to do when they land on your site?
It may seem simple, but some big-picture perspective is the first step to improving your UX. The second step is letting go (cue: 'Frozen' singalong...).
As in person-centred practice, you must think of your website from the user's perspective. Sometimes this means letting go of having certain things just the way you like them, for the sake of making things more engaging for your audience. It's ok. We all struggle, but shifting the focus from you to them is half the battle won.
There’s no doubt that person-centred practice is best practice when it comes to our in-person interactions. And it simply makes sense that this same approach should extend through to our digital interactions with patients or potential clients, which is why it’s so important for health providers to engage a health writer with specialist UX Writing knowledge.
I’m proud to say at Word Therapy Health Writing that UX Writing is a premier offering on the scope of services. You can find out more about UX Writing and what it means for your business by booking a free 30 minute virtual consult today. We’ll cover some of the basics, as well as how UX applies to your particular business and writing needs, so you walk away informed about your content writing decisions.
Booking online is easy, and your appointment time is usually confirmed on the same day, so you can get the answers that you need without wasting any of your valuable time.
BOOK your free consult today.